Advertising mapping, also known as projection advertising or projection mapping advertising, is a technique that involves projecting images, videos, and animations onto buildings or other large surfaces to create a visually stunning advertisement or promotion. The technique is often used to create immersive and interactive experiences that engage audiences in new and exciting ways.
Advertising mapping typically involves creating a detailed 3D model of the surface or object to be projected onto, which is then used to map the projected images and animations onto the surface with precision. This allows for the creation of dynamic and immersive visual experiences that can transform the appearance of buildings and other structures.
Advertising mapping is often used in high-profile marketing campaigns, product launches, and public events. It has been used to promote a wide range of products and brands, including cars, consumer electronics, and food and beverage products. The technique is particularly effective for creating buzz and generating social media shares, as the visually striking projections often attract attention and generate excitement among viewers.
Overall, advertising mapping is a powerful and innovative advertising technique that can create unforgettable experiences for audiences, and it continues to evolve and push the boundaries of what is possible with projection technology.