¿What is Advertising Mapping?

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Advertising mapping, also known as projection advertising or projection mapping advertising, is a technique that involves projecting images, videos, and animations onto buildings or other large surfaces to create a visually stunning advertisement or promotion. The technique is often used to create immersive and interactive experiences that engage audiences in new and exciting ways.

Advertising mapping typically involves creating a detailed 3D model of the surface or object to be projected onto, which is then used to map the projected images and animations onto the surface with precision. This allows for the creation of dynamic and immersive visual experiences that can transform the appearance of buildings and other structures.

Advertising mapping is often used in high-profile marketing campaigns, product launches, and public events. It has been used to promote a wide range of products and brands, including cars, consumer electronics, and food and beverage products. The technique is particularly effective for creating buzz and generating social media shares, as the visually striking projections often attract attention and generate excitement among viewers.

Overall, advertising mapping is a powerful and innovative advertising technique that can create unforgettable experiences for audiences, and it continues to evolve and push the boundaries of what is possible with projection technology.

History of Video Mapping

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Video mapping, also known as projection mapping or spatial augmented reality, is a technique that involves projecting video and animation onto three-dimensional objects or surfaces to create the illusion of movement and depth. While the technique has become increasingly popular in recent years, its roots can be traced back to the early days of cinema.

In the early 20th century, filmmakers began experimenting with using projections to create illusions and special effects in their films. One of the earliest examples of this was Georges Méliès’ «The Eclipse,» a 1907 film that used projected images to create the appearance of a solar eclipse.

As technology advanced, projection techniques continued to be used in film and theatre, and in the 1960s and 1970s, artists and musicians began experimenting with projections in live performances. This led to the development of techniques such as liquid light shows, where projections were used to create psychedelic visuals and effects.

In the 1990s, video mapping began to emerge as a distinct art form, with artists using digital projectors and computer software to create complex and dynamic projections onto buildings, sculptures, and other objects. The technique quickly gained popularity in the art world and at music festivals, where it was used to create immersive and interactive installations and performances.

Today, video mapping has become a mainstream technology, used in a wide range of applications including advertising, events, and entertainment. Its popularity has led to the development of specialized software and hardware, and the technique continues to evolve and push the boundaries of what is possible with projection technol

Alternatives to Adobe After Effects for free

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Adobe After Effects is a digital visual effects, motion graphics, and compositing application that is widely used in the film, television, and video production industries. It is part of the Adobe Creative Cloud suite of creative software and is one of the most popular tools for creating motion graphics and visual effects.

With After Effects, users can create animations, visual effects, and motion graphics using a wide range of tools and techniques. The software allows users to create and manipulate layers of visual content, including text, shapes, images, and video footage. Users can apply various effects, such as color correction, keying, and tracking, to their content to achieve the desired look and feel.

There are several free alternatives to Adobe After Effects that offer similar features and capabilities. Here are a few options:

  1. Blender – Blender is a powerful 3D creation software that also includes a built-in video editor and motion graphics tools. It is free and open-source, and offers features such as compositing, keyframes, and animation tools.
  2. HitFilm Express – HitFilm Express is a free video editing and visual effects software that offers a wide range of features, including compositing, motion graphics, and 3D rendering. It also includes over 400 visual effects and presets.
  3. Natron – Natron is a free, open-source compositing software that offers features such as rotoscoping, color correction, and keying. It also supports a wide range of plugins and scripts, making it highly customizable and extendable.
  4. Fusion – Fusion is a powerful compositing and visual effects software that is used in the film and television industry. While the full version is not free, Blackmagic Design offers a free version of Fusion that includes many of the same features and capabilities.

Overall, these free alternatives to Adobe After Effects offer powerful tools and capabilities for creating high-quality motion graphics and visual effects, and can be a great option for those on a budget or looking to try out new software.